As Vision Direct’s website states, it is “Europe’s largest online contact lenses supplier, we help thousands of happy customers to save on the cost of their eye care every month.” Vision Direct has an online presence in Belgium, France, Ireland, Italy, Netherlands, Spain and the United Kingdom, each with their own website.

Reporting to the Head of UX and Design, my role was split between two complementary disciplines: web and print.

Vision Direct’s digital presence included customised content for each country’s language. Moving away from just translating the content from the parent Uk website, the content team created individualised campaigns that would resonate for each unique culture. From unique blogs for each of the seven websites to carefully crafted social media campaigns, the web challenges meant being flexible and sensitive for each market’s culture. The day-to-day web/digital needs included social media graphics (FB, Twitter), blog graphics, product shoots, landing pages, and especially weekly email campaigns.

Vision Direct had considerable print needs for e-commerce company. For example, Vision Direct’s print advertising had one print run of 2.5 million inserts. I recruited new printers in London and ran extensive quality controls to ensure consistent brand quality, that included colour draw down and wet proofs. Also, I art directed all photoshoots for the print advertising, including Ocado inserts, London Underground and Tube advertising and press kits.